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Prepaid Legal Leads - 3 Choices, What Is Optimal?
Prepaid Legal leads can make the distinction between a favorable outcome and failure in your small business. But, not all leads are born equal.
Whether you determine to buy leads or generate your own, there are 3 main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Likely customers. These prospects are interested in one of your products or services. If satisfied, they may be gingerly introduced to your program with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of guidance.
2. Opportunity seekers. These prospects are looking for a way to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your task will be to find the serious ones, allay their concerns and guide them into your opportunity.
3. Active network marketers. These individuals are already in an opportunity, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their money by becoming a member of a program.
The best prepaid legal leads are those in the last group: active network marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making hard cash with network marketing. You aren't going to hear them say, "Is this one of those pyramid schemes?" and other such ludicrous questions. They're past that; they know better.
They also understand the business better than someone who's never been in MLM. So, once they sign up to your organization and get up to speed, they'll yield results much quicker (and with less training) than a normal person.
Lastly, they likely know other active networkers: their upline, front line, and even cross-line representatives they met at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your downline.
They're in a program, though, and not necessarily looking to begin something new. It's your job to gently, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to start with an offer that benefits them in their existing organization... something not even related to your opportunity. Something generic, like advertising tools or education.
Win their trust, and show your worth to them by assisting them to move forward with their existing opportunity. Show them that, unlike their existing advisor, you are teaching them things that work. But make it understood that the only people who get your real focus are the people contributing to your own success.
At that point, getting started with your organization will be the next logical move.
In summary, you can go after potential customers, you can pursue opportunity seekers, or you can target active multi-level marketers. Of the three, active network marketers have the utmost potential to explode your organization with the least effort. Focus your energies there, and your paycheck will be transformed.
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